Kiki's Bakery
Case Study
The product:
Kiki’s Bakery app is designed to help busy users schedule their delivery orders online for a date and time that works best for them so they can continue working on their tasks without having to worry about the time and energy it takes to leave their location to pick-up orders in store.
Project duration:
October 2022 to January 2023
The problem:
-
Busy users lack the energy and time to leave their location to pick up food
-
Users get caught up in work and have little to no time to commute to pick up food
The goal:
Design an app for Kiki’s Bakery that allows users to schedule future deliveries for dates and times that work best for them
My role:
Lead UX designer and UX researcher designing an app for Kiki’s Bakery from conception to delivery
Responsibilities:
Conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, and iterating on designs
Competitive Audit
User Research Summary
I conducted interviews and created empathy maps to understand the users I’m designing for and their needs. A primary user group identified through research was working adults who regularly order food but don’t have time to leave the office to pick up their orders.
This user group confirmed initial assumptions about Kiki’s Bakery customers, but research also revealed that time was not the only factor limiting users from picking up food. Other user problems included last minute meetings and commute challenges that make it difficult to pick up food in-person.
User Pain Points
1
Time
Working adults are often times too busy to leave the office to pick up food or limited on lunch time
2
Productivity
Having to leave to pick up food and being stuck in traffic disrupts work flow
3
Scarcity
Limited options of food ordering apps that allow scheduled ahead deliveries for future dates and times
Big Picture Storyboard
Close Up Storyboard
User Journey Map
Taking the time to sketch out my wireframes, with user pain points in mind, ensured that the final design would consist of crucial screens and components that are required to place a scheduled ahead delivery order.
Paper Wireframes
Low Fidelity Prototype
Using the completed set of digital wireframes, I created a low-fidelity prototype. The primary user flow I connected was ordering food from a local bakery for delivery on a future date and time.
Mockups
The final high-fidelity prototype presented cleaner user flows for ordering food and scheduling delivery for a future date and time.
High Fidelity Prototype
Accessibility Considerations
1
Provided access
to users who are vision impaired through adding alt text to images for screen readers and increased font.
2
Used icons, such as back arrow, to
help make
navigation easier.
3
Used detailed
imagery for menu items to
help all users
better understand
the designs.
Impact:
Kiki’s Bakery app helps users maintain productivity at work and puts their needs first.
"I like that it's easy to order online using the button and customization features…I liked the calendar showing me which day of the week and month was available to schedule my delivery.”
What I learned:
While designing the Kiki’s Bakery app, I learned the importance of usability studies and applying user feedback to help improve the design and functionality of the app.
Next
Steps
Conduct another round of usability studies to validate whether the pain points users experienced have been effectively addressed.
Conduct more user research to determine any new areas of need.
Thank you for your time reviewing my work on the Kiki’s Bakery app! If you’d like to
see more or get in touch, my contact information is provided below.